LeoLeo Gulio Smart

Using Data as the New Farm Tool

The Problem

For many smallholder farmers in Tanzania, a successful harvest doesn’t guarantee a fair return. Without access to real-time market data, verified vendors, or digital financial services, farmers often sell their produce at a loss or suffer post-harvest spoilage. The lack of market transparency, limited connectivity to buyers, and weak access to support services limit farmer profitability and increase economic vulnerability, especially in rural and underserved regions.

Our Solution

LeoLeo Gulio Smart is a digital marketplace that connects farmers with real-time crop price data, verified vendors, and mobile financial tools. The platform empowers users to track regional market trends, log daily sales, and access loans and insurance. With features like offline access and SMS integration, LeoLeo is closing the information gap in agriculture, helping farmers move from uncertainty to informed decision-making.

Our Impacts

LeoLeo Gulio Smart joined the Ifakara Innovation Hub’s 3rd cohort in 2023 with over 5,000 initial users. With $5,000 in seed funding, mentorship, and product development support, the platform expanded to 9 regions and 22 markets, trained over 500 farmers and vendors, and forged partnerships with organizations like RIKOLTO and ACDVOVA. LeoLeo’s work is not only improving market efficiency but creating income opportunities for youth and women who act as data agents. As they scale, their goal is to onboard more users, deepen vendor trust, and digitize agriculture across Tanzania.